| Description: |
A re-imagined user experience to reinvent this iconic Internet brand was the mission Sentient set out to achieve with the redesigned website. The design of the user interface was just a small portion of the overall effort which included extensive overhaul of the site's information architecture, significant wireframe prototyping and web labs research to confirm the approach. Not only did the research validate the quality of the proposed solution, but more importantly the redeployed site is helping Tree.com achieve record financials successes quarter-over-quarter. |
