// 2013 NEW MEDIA AWARDS / WEB AWARDS / WINNERS

MLB.com At Bat is a winner in the 2013 New Media Award's Web Awards Competition.

Entry Title:

MLB.com At Bat

URL:

http://mlb.com/mobile/atbat/index.jsp?c_id=mlb

Category of Entry: Sports: Baseball Application
Award: Best in Industry
Screen Capture: MLB At Bat
Description:

MLB.com At Bat has spearheaded the mobile digital revolution for sports. MLBAM combined it with MLB.TV, creating the most prolific multi-platform live video product on the Internet and further defining how to deliver live media to the next generation of fans. MLB.com At Bat in 2012 was downloaded nearly seven million times, a total double the previous two years combined, and was named by Apple as the highest grossing sports application for the fourth consecutive year. MLB.TV expanded its portfolio through an innovative partnership with Microsoft’s Xbox 360, furthering its distribution channels to more than 350 different devices. Among those are iPhone, iPad, iPod touch, Android, BlackBerry 10 and Windows Phone 8. Those devices, combined with traditional desktop computers and laptops, accounted for more than one million live streams, on average, per day.

Attributions:
  • MLB Advanced Media

 

 

Email:

 

 

 
   
© 2013 - New Media Institute / 110 William Street / 22nd Floor / New York, NY 10038 / http://www.newmedia.org / All Rights Reserved.