// 2013 NEW MEDIA AWARDS / WEB AWARDS / WINNERS

Mein Burger 2013 is a winner in the 2013 New Media Award's Web Awards Competition.

Entry Title:

Mein Burger 2013 (My Burger 2013)

URL:

http://meinburger.mcdonalds.at

Category of Entry: Food/Beverage
Award: Best in Industry
Screen Capture: Mein Burger
Description:

Imagine: Your own burger in every McDonald's restaurant all around Austria! The campaign enabled Austrians to become famous by choosing their favorites from different ingredients and creating the best burgers the world has ever seen!

Attributions:

Agency:

  • Andrea Rass, DDB Tribal Wien, Creative
  • Thorsten Hoffmann, DDB Tribal Wien, Account
  • Slavko Pejic, DDB Tribal Wien, Account

Client:

  • Robert Markowitsch, McDonald's Austria, Project Lead
  • Ursula Riegler, McDonald's Austria, Public Relations Lead


 

 

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