// 2016 NEW MEDIA AWARDS / WEB AWARDS / WINNERS

CLP Power (Hong Kong) Limited's Power Your Love Programme minisite is a winner in the 2016 New Media Award's Web Awards Competition.

Entry title: Power Your Love Programme minisite
URL: https://www.clp.com.hk/poweryourlove/
Category of Entry: Utilities
Award: Best in Industry
Screen Capture:
Description:

CLP has created a flagship campaign – Power Your Love, the world-first initiative energy- saving and corporate social responsibility Programme. This campaign has channelled through a multimedia platform; yet with the fundamental element branches from a digital platform as website itself. Through an in-depth study on user behaviour, a user-friendly website has been developed.

The design and functionality element of this digital platform covers two different spectrums. Through the simplicity website design, it allows every user not only to register the campaign within a short timeframe. Simultaneously; this platform aids to educate the fundamental prospective on energy consumption to the user.

Attributions:
  • Simon Lam, Director - Residential Channels & Marketing
  • Celine Ho, Deputy Director (Customer Experience Management)
  • Thomas Chu, Acting Senior Marketing & Sales Manager, Residential
  • Inness Chu, Digital Marketing & Social Media Manager
  • Julie Lam, Assistant Digital Marketing Manager

 

 

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