The Scarinci Hollenbeck website represents a broader realignment in the New Jersey business law firm's marketing strategy. The new site enhances user experience for both existing and prospective clients via integrated social media platforms, video content, downloadable audio files on iTunes, blog posts, and live chat support.
The social media platforms include Twitter, Facebook, LinkedIn, Google+, JDSupra, Justia, and AVVO. Content from the blogs has generated a large readership and provides insight on current trends at no cost or required membership. Blog posts are spread across different categories such as bankruptcy and creditor’s rights, tax, trusts and estates law, sports and entertainment law and business law. The business law blog covers topics in all aspects of corporate and commercial business law.
On the home page there is quick access to the most important pages of the site which are the attorney biographies, practice groups, and resource center. The Resource Center is a central location to view all firm activities in one place. The firm’s practice group pages include photos of chairs and attorneys that are cross linked to their full biographies. The attorney biographies include each attorney's social media information, videos and recent blog posts.